ABOUT ONE DECADE AGO, JAKARTA HAS BEEN THE PLACE THAT GIVES RISE TO SMALL HOTELS. THE INDUSTRY HAS TO TAKE ON A CHALLENGE TO MAKE AFFORDABLE AND SMART HOTEL ROOMS TO CATER TO INDONESIA’S ROBUST ECONOMIC ACTIVITY. THE HOSPITALITY INDUSTRY HAS A TASK WITH PUSHING DOWN COST, MAKING SMALLER ROOMS, REDUCING LIVING FACILITIES AND DISMISSING SOCIAL SPACES. BUT WHAT OTHERS ARE FORGETTING IS THE ROOT OF INDUSTRY IS ABOUT PEOPLE.

I COME TO REALIZE THAT TRUE LUXURY IS NOT DERIVED FROM EXTRAVAGANCE, BUT FROM RECOGNIZING THE BEAUTY AND HARMONY OF OUR SURROUNDINGS. THE THRILL OF HAVING FRIENDS AROUND, THE COMFORT OF WATCHING THE SUNSET, AND A DEEP, RESTFUL SLEEP IS A REMINDER OF WHAT REALITY IS AND TO HONOR THE RELATIONSHIP BETWEEN THE WORLD AND US. WE WANTED TO CAPTURE THESE BEAUTIFUL MOMENTS IN A LIVING SPACE, AND COMMIT TO ENJOY EVERY MOMENT WHAT IS GIVEN TO US.

SO WE INTRODUCE PARK5. WE ARE NOT A BRAND, BUT A MOVEMENT. A MOVEMENT THAT IS BUILT FROM A SIMPLE IDEA: COMMUNITY. WE HAVE DESIGNED LIVING SPACE AND PRODUCTS TO HIGHLIGHT THE EXCITEMENT OF LIVING IN A COMMUNITY THAT RESPECTS EACH OTHER AND THE SURROUNDING, REMINDING US OF HARMONIOUS LIVING. AT PARK5 YOU WILL FIND VIBRANT SOCIAL SPACES WHERE YOU CAN MEET YOUR FRIENDS, SPACIOUS GYM AND POOL WHERE YOU CAN LINGER, AND EXCITING ROOMS THAT YOU LOOK FORWARD TO REST IN AT THE END OF THE DAY.

BY FOCUSING ON THE SMALL SIMPLE THINGS, WE HOPE TO MAKE LIFE BETTER BY INTRODUCING A PLACE WHERE YOU CAN CALL HOME. WE ARE FOCUSED ON OPENNESS AND HONESTY OF WHAT WE CAN GIVE TO THE COMMUNITY. CURRENTLY WE ARE LEARNING AS WE GO BECAUSE IT IS A JOURNEY, WE DON’T HAVE ALL THE ANSWER TO CREATE A HARMONIOUS COMMUNITY. BUT WE START ON ASKING THE RIGHT QUESTIONS AND FINDING SOLUTIONS WHERE WE GO ABOUT. THROUGH THIS, WE WOULD LIKE TO SAY THANK YOU ON JOINING US ON A JOURNEY.